Business Sectors

SJR General Trading

SJR General Trading

SJR has grown to become a complete marine service provider – a tag that is well recognized within the marine fraternity.

SJ Technology Consultancy

As the fourth industrial revolution is upon us, technology is an essential key for success in today’s business climate.

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SJR Advertising

SJR advertising creates only the most premium products and imports its first class quality gift items and materials from international destinations.

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Sjr Honey

SJR Honey

Given that honey has been used in medicine for over 5000 years, this sweet substance is as beneficial to health as it is nutritious.

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SJR Saffron

SJR Saffron

We effectively serve to provide easy, fast and quality access to a spice that has been historically known for its immense value and heavy demand.

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SJR Stable

With a capable stable spanning many acres, and the ability to accommodate a surplus of horses, SJR Stable strives to ensure that the UAE’s rich heritage continues on.

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Innovative Future

With shipping responsible for over 90% of the world’s trade, SJR Group is adamant on pulling its own weight to ensure we make continual contributions towards both the Emirati and global maritime sectors. After accumulating invaluable experience at Abu Dhabi Ports, and becoming the first female captain in the UAE to work in the field of marine services, I founded SJR Group with the intention of inspiring other females to pursue maritime professionally. Through aligning the company’s values with that of our great nation, and leveraging the wisdom of our insightful leader, His Highness Sheikh Mohammed bin Rashid Al Maktoum, SJR Group and all of its associated subsidiaries are committed to contributing to the successful realization of UAE Vision 2071.

By prioritizing our clients first and the best interests of our shareholders, we have assembled and continue to build a highly skilled team of specialized experts to grow our company internationally, while investing in Emirati human capital. With that said, SJR Group promises to protect, portray and promote further development of the UAE’s rich cultural heritage while ensuring integrity remains at the forefront of all that we do.

Captain Sahar Rasti CEO

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Capt. Sahar Rasti

SJR emphasizes innovation and a proactive thinking approach with the ambition to solidify the UAE economy

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Core Values

Inspired by UAE Vision 2071, SJR Group is a connective organization where employees work harmoniously to inspire one another. Through these deliberate efforts, our clients benefit from a diverse group of individuals who form an unparalleled team of innovative collaborators. No matter what business our clients aspire to conduct, SJR Group’s strongly developed and robust business network, is the foundation on which prosperous operations are achieved.


Remaining rooted in the present while maintaining a forward-thinking approach, as well as constantly finding ways to improve, prevents complacency and fosters excellence.


Serving our clients’ needs and measuring customer-satisfaction levels are the basis on which we determine the success of our business.


Building trust and maintaining confidence through transparent operations and relationships ensures the utmost honesty at all times.


Success is not an individual accolade, it is a collective effort that requires the union of both persistent and passionate team members.



From the UAE. By the UAE. For the UAE.